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It takes nerve to kill off Grandpa in making a sales pitch for a hospital. That’s what the story line seems to do in this spot for Hackensack University Medical Center, by New York-based Della Femina Rothschild Jeary & Partners. At the beginning, a kid is happily playing catch with his grandfather. (We later realize that this is a visual display of the kid’s memory of such occasions.) At the end, the kid is wistfully tossing the ball to himself.
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