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Guinness is going bold with a new ad push. Themed “Fortune favors the bold,” the campaign, which began on Nov. 9, includes television spots and social media efforts.
Thirty- 30- and 45-second TV spots follow a fresh pint of Guinness that goes on a journey through city streets and offices. Developed by BBDO, the commercial shows the Guinness arriving just in time to a “bold” employee who is in salary negotiations with his new boss. The pint arrives in time and the ad closes with a celebratory toast between the team of employees.
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