Ground Zero Gets Toyota Project | Adweek Ground Zero Gets Toyota Project | Adweek
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Ground Zero Gets Toyota Project

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Ground Zero last week was tapped for a $10 million viral marketing campaign aimed at youth from Toyota Motor Sales USA. The Marina del Rey, Calif., independent beat two Publicis Groupe shops for the job: lead Toyota agency Saatchi & Saatchi in Torrance, Calif., and Publicis & Hal Riney in San Francisco. A campaign backing several Toyota products is expected by July.