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PGC Advertising here has landed on Greyhound Lines’ roster, winning creative and strategic development duties away from incumbent The Richards Group in Dallas after a brief review.
Richards retains media buying on the $12-15 million account, but the creative loss comes just a month after the shop launched its newest campaign for the client. The new work drops the “Go Greyhound and leave the driving to us” tagline in favor of “Where can we take you?”
Katherine Williams, public relations manager at Dallas-based Greyhound, said the company is not disclosing reasons for the selections.
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