The Great Brand of China

The Eastern power aims to become a formidable player in the U.S. marketplace

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While China bashing took center stage during this presidential election, with both candidates blaming the Eastern power for U.S. economic woes, things are a little different on the consumer front. Big brands from China, including Lenovo computers, Li-Ning sneakers and Haier appliances, have been steadily moving into the American marketplace with the goal of one day toppling giants Nike, Apple and General Electric.

“Emerging global giants from China will become the most formidable competitors of the future for many Western firms,” said David Hartman, China practice director at Blue Canyon Partners, a b-to-b consultancy.

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