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NEW YORK The Recording Academy broke a new campaign from TBWA\Chiat\Day this week promoting the 51st annual Grammy Awards with the theme “Celebrate the Music That Makes Us.”
The campaign, which includes TV, outdoor and interactive advertising, highlights the songs that have influenced musicians like Stevie Wonder, Lil Wayne, Thom Yorke and Rihanna with type treatment that comes together to form a portrait of the featured artist.
“As a cultural event that inspires music fans everywhere, the Grammy Awards telecast is an opportunity to ‘celebrate the music that makes us,’ the way it makes us feel and the impact it has on our lives,” said Evan Greene, chief marketing officer of The Recording Academy, in a release.
The campaign kicked off with a spot featuring Stevie Wonder during the National Football League playoffs last weekend.
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