Google Tests Personalized Search Services

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NEW YORK Google has introduced beta versions of a personalized Web search and a service that delivers search results via e-mail.

The two prototypes debuted yesterday on Google Labs (labs.google.com)—the Mountain View, Calif., search engine’s testing ground for ideas.

Google’s personalized Web search delivers custom search results based on profiles users create that describe their interests. For instance, outdoor enthusiasts will get different results than music lovers when they conduct a search on “bass.” Users can control the degree of personalization by dragging a slider at the top of the page.



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