Goodby Expats in Startup Club

San Francisco agency execs Barrett and Kelly are the latest ad men to open a shop of their own

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Two numbers spurred Jamie Barrett, a former partner and executive creative director at Goodby, Silverstein & Partners, to open his own agency in San Francisco: 10 and 50.

“[Last year] I hit my 10-year mark [at Goodby], and I turned 50 years old,” said Barrett, a veteran creative leader known for his work on Nike, Comcast and the NBA. “Those two things made me go, ‘I’ve got another big chapter in me, and what’s that going to be?’”

This month, Barrett, who’s now 51, and another Goodby expat, Patrick Kelly, 35, launch barrettSF with two accounts (Pac-12 Networks and California Redwood Association), a handful of projects and the deceptively simple goal of creating great ads and having fun.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in