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GoDaddy has entered WPP's domain, tapping the holding company's MEC division for worldwide media chores. The move comes a month after the client hired Omnicom's TBWA\Chiat\Day for creative.
MEC was chosen without a formal review to support GoDaddy as the Web domain registration and hosting giant strives to enlarge its global footprint.
"We looked for a strong partner with local media expertise and global technology and tools to help drive forward our efforts to reach small businesses at the right time with the right medium," said GoDaddy CMO Phil Bienert.
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