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The Big Game 2013

Go Daddy Unveils First of Two Super Bowl Spots, Pushing .CO Domains

Deutsch :30 includes Danica cameo

Go Daddy on Friday posted one of its two Super Bowl ads online—a 30-second spot, due to run at the two-minute warning of the fourth quarter, urging people to register a .CO domain before someone else snatches it up and gets rich doing so.

The spot, titled "YourBigIdea.CO," created by Deutsch in New York, shows people all over the world putting off registering a special .CO domain name, thinking they're the only ones with the big idea. In the end, the man who does register it is seen partying on his own luxurious private plane.

Longtime Go Daddy girl Danica Patrick—who will have made a record 12 appearances in Super Bowl ads, all for Go Daddy, by the end of the Feb. 3 broadcast—makes a cameo here as the pilot.

Supermodel Bar Refaeli will co-star with Patrick in Go Daddy's other Super Bowl spot, which has yet to be unveiled.

Mike Maguire of Biscuit Filmworks directed both ads. This is Go Daddy's ninth straight appearance in the big game.

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