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BOSTON General Motors has consolidated its customer relationship management chores with Interpublic Group agencies Campbell-Ewald and Mullen, the client said today. Both were already roster shops.
C-E will lead the team and the two agencies will work together on all aspects of CRM communications moving forward. C-E evp Tracie Reihm will oversee the C-E/Mullen partnership. The team will work in a common Detroit office, but Mullen said it would also retain its stand-alone office in that market.
C-E
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