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NEW YORK Get Interactive, a new ad technology company that allows consumers to buy products placed in entertainment content and creates opt-in advertising platforms for brands, has inked its first deals with Universal Music Group, Sega and Overture Films, the U.S. distributor of Mad Money.
Get’s technology allows content providers to run a graphic or text link that says “Get Stuff Now” adjacent to video content online or on mobile platforms. Clicking on the link allows consumers to pull up ads that can direct them to purchase products seen in the video clip or, if the advertiser so chooses, to interact with the brand in other ways.
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