Geico "Disco Baltimore"

The caveman shows off some snazzy dance moves in this new Geico spot from The Martin Agency. Considering the brand’s past success with the cavemen advertising, one would expect that watching one of them dance around would be hysterical but this execution feels forced for TV. Shot against a white background, the caveman, outfitted in his disco finest, shows viewers his latest dance moves and explains in interspersed cuts, where he’s talking to the camera in his casual wear, “Baltimore is a great place to pick up dance moves.”