When I first saw the new cheerleading-themed Gap campaign from Crispin Porter + Bogusky, my inclination was, as our very own ad critic Barbara Lippert suggested, to immediately turn down the volume on my TV. Loved the non-denominational take on holiday cheer, and props to the copywriting and choreographing. But I’m not a fan of all that screaming or cheerleaders for that matter (except indestructible ones like Claire from Heroes, of course). Yet, give me a similar spot with a bunch of attitudinal young girls and Gap’s snagged me. Probably wouldn’t appreciate it quite so much if my snotty, spoiled kid was demanding a new sweater with an ear-piercing scream in real life, but in this ad I absolutely love it. Wonder what the boys will do next. WIll they be able to pull off the same spunk with as much style? –Eleftheria Parpis
Gap "Talk to the Moose"
