Freak Week

There’s nothing like a rogue ad from Asia to muck with a big American brand’s marketing image at home. It happened to Burger King last week, as this distastefully suggestive execution, running in Singapore, made the rounds online. (Body copy: “Fill your desire for something long, juicy and flame-grilled.”) Gawker made the problem worse by lazily crediting Crispin Porter + Bogusky, when in fact a local Singapore agency was to blame. “Next time take 30 seconds to check the facts,” Alex Bogusky wrote on Twitter, as BK released a statement saying it “values and respects all of its guests” and that the ad supports “a limited promotion in the Singapore market and is not running in the U.S.