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Burger King has briefed four contenders in its search for an agency to succeed Crispin Porter + Bogusky on its U.S. creative account.
Two contenders used to work on the brand—McCann Erickson and Saatchi & Saatchi—which is not surprising given BK’s past practice of changing agencies every few years. The other players are mcgarrybowen and a team of WPP Group shops led by CHI & Partners. Each agency is pursuing the business from its New York office.
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