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Omnicom Group’s BBDO in Atlanta has won the Florida Department of Citrus account following a review.
The Richards Group, an independent shop in Dallas, was the incumbent for the past five years.
Media spending has been on the rise, totaling $20 million through the first 11 months of last year after hitting $18 million in all of 2008 and $15 million in ’07, per Nielsen.
Ken Keck, FDOC executive director, said in a statement: “We believe that BBDO is poised to help the Florida citrus industry motivate consumer behavior in an era of rapid change.
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