BOSTON FirstBank in Lakewood, Colo., has tapped TDA Advertising & Design in Boulder, Colo., as lead agency on its $5 million account following a review.
TDA succeeds Ryden & Associates of Denver on the business, which includes strategic planning, print, broadcast, online, outdoor, direct mail and collateral. TDA's debut effort for FirstBank is slated to break in June.
The bank ranks among Colorado's largest and it recently expanded into California and Arizona, driving the decision to seek new perspectives on marketing through a review, said Brian Jensen, client vp, director of marketing.
"We see a real opportunity in a category where so much money is spent, while so little is actually communicated to the consumer," said agency client services director Teri Fildey.
All told, the bank has 120 Colorado locations and assets of $8 billion.
Other TDA clients include Thule, Cloudveil, General Electric and Titus Bicycles.