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People have called Thrillist a DailyCandy for men. That a fair description?
I’d say it’s a fine analogy for the Thrillist of yesterday, but the Thrillist of tomorrow is a multi-platform lifestyle brand that connects to guys wherever they are. About things they give a shit about. [Laughs]
Who is that customer?
It’s a guy that works hard, earns money and is looking to spend it, looking to have a good time. We are like that guy’s older brother or that friend that’s been around the block.
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