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Specs
Age 55
New gig Chairman, Association of Hispanic Advertising Agencies. He continues as president, CEO, Acento
What is a key take-away for marketers in the 2010 Census results?
In virtually every key demographic, general market growth was in the low-single digits while Hispanic growth was in the double digits. If you look at women 18-49, in the non-Hispanic population, there was a minus 1 percent drop while in the Hispanic market it increased 14 percent. With men 18-49, there was a 4 percent rise in the general market while Hispanics showed a 20 percent increase.
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