Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Seeking “a fresh approach,” The New York Times has shifted its estimated $10 million ad account from IPG’s Lowe to sister shop Foote Cone & Belding without a review, a client rep said. Lowe inherited the business when it absorbed IPG’s Bozell in February of last year. Sources said a factor in the move was FCB president and COO Gene Bartley, who had a relationship with the client while an executive at Bozell. The Times rep said only that “we’re certainly looking forward to working with Gene” and other FCB executives.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in