Fast Chat: Gwyn Jones Discusses BBH N.Y. Moves

CEO seeks flexible model amid roller-coaster ride

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Bartle Bogle Hegarty’s New York office has been down this road before. Two years ago, after the losing General Motors’ Cadillac, the agency thinned its leadership ranks, with then U.S. group chairman Steve Harty exiting. This time, New York CEO Greg Andersen is out, six months after the shop lost North American creative responsibilities for Coca-Cola’s Sprite. Also, managing director Richard Stainer is returning to the agency’s London headquarters, leaving New York leadership to chairman Emma Cookson, executive creative director John Patroulis and chief strategy officer Sarah Watson.

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