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Nicke Bergstrom, co-founder and cd of lauded Swedish shop Farfar, has joined the New York office of London-based ad shop Mother as a creative director.
At Mother, he reports to ecds Linus Karlsson and Paul Malmstrom, working with Michael Ian Kaye, a cd in Mother’s design group, and Tom Webster, a cd in the agency’s brand experience unit.
In a statement, Karlsson and Malmstrom called Bergstrom’s hire “a statement. We want to change things. Nicke is without a doubt the single most interesting creative leader out there today, and we share a vision about where things in our industry could go from here.”
Bergstrom co-founded Farfar in 2000.
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