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CHICAGO Business consultant EDS has contacted a small number of undisclosed agencies about its estimated $5-10 million advertising account, a company representative confirmed.
“It’s very preliminary in nature. We’re working internally to better define our brand and we’ve sought the perspective of several outside agencies,” the rep said. “Fallon has chosen not to participate. It’s not really an agency search.” She would not disclose names or number of agencies contacted.
For the past five years, the Plano, Texas, company’s account has been with Publicis Groupe’s Fallon in Minneapolis.
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