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BOSTON Fallon Community Health Plan has shifted creative and media chores on its ad account to Mechanica and Allen & Gerritsen following a review.
Connelly Partners in Boston was FCHP’s lead agency for five years.
All three shops are independently owned.
The client spent slightly more than $2 million in measured media last year after spending about $3 million in 2006, per Nielsen Monitor-Plus.
Pat Hughes, FCHP’s division president of health plan operations, said Mechanica’s ability to execute across multiple media fronts led to the agency’s engagement.
Scott
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