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Euro RSCG is juicing its German operations. Literally.
The Havas-owned agency has added European creative chores for juice brand Granini and will launch an office in Frankfurt to handle the brand.
“To have their pan-European business is a big win for us in the region,” an agency representative said. “And to open an additional office in Germany is a great move for us… and one based off of the scale of this win.”
Granini’s major media spending exceeds $30 million.
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