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Less than a year after bidding farewell to illustrious chimpanzee mascot Jonah, E*Trade Financial agency Goodby, Silverstein & Partners may suffer a similar fate.
The Menlo Park, Calif.-based client recently contacted a few agencies about pitching its account, sources said last week. It was unclear whether E*Trade is looking for a shop to handle its entire account or a new assignment, or if Goodby will be invited to participate.
But the client appears ready to move on: The account has been inactive at Goodby since the Super Bowl in January, and the shop is not working on any new E*Trade work, sources said.
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