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ESPN pokes fun at the on-again, off-again retirement plans of Brett Favre, who is attempting a comeback with the Minnesota Vikings. This Wieden + Kennedy spot features SportsCenter anchor Steve Levy admitting he has a hard time keeping track himself and shares the network’s system for staying on top of the Favre news. One after another, employees obviously bored by the routine relay the message, “He’s coming back.” The chain of information ends with a mascot dressed in a Paul Revere costume holding up two blazing lanterns.
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