Omnicom's Energy BBDO in Chicago said it has added the Turtle Wax account following a review.
The brand has been basically inactive, and tallied no significant media spending this year or last, per Nielsen. Recent previous annual ad outlays were in the $2-3 million range, with various agencies working on the business on a project basis.
Agency CEO Tonise Paul said the win was significant because it provides an opportunity to craft ads for "an established global brand."
There isn't a time line for creative work yet, as the initial focus will be on helping Turtle Wax develop a future brand strategy and positioning.
This is the shop's second new-biz score of late, following its February addition of Wrigley Extra.