eMarketer: Slow Growth for Ads on Social Nets

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Advertising on social networks grew almost 34 percent to $1.2 billion in 2008, per eMarketer, but despite projections of continued growth, the pace is about to slow significantly.

For 2009, eMarketer projects a 10 percent rise in social-net ad spending to slightly less than $1.3 billion. Growth in the space for 2010 will be even more sluggish at approximately 3 percent to $1.33 billion, eMarketer said.

By 2013, U.S. marketers are expected to spend $1.6 billion on social network advertising.

Advertising is not the only way for marketers to participate in social networks, however.

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