Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Now that many dot-com businesses have disappeared, wineries are again choice clients in the Northern California market. And competition for them is proving to be fierce.
Duncan/Channon in San Rafael, Calif., has entered the category just at the right time, winning the $6 million Clos du Bois winery account. The midsized shop won the business, now its largest account, after a review that began with 19 other agencies and involved three rounds of pitches.
“It’s a David and Goliath story, even if I wasn’t exactly sure who all the Goliaths were,” creative director Robert Duncan said of the win.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in