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Breaking the rules paid off last week for Duffy & Shanley. Going beyond what was required in the final round of Beverly Hospital’s review helped the agency win the account.
The client asked its three finalists—Duffy & Shanley in Providence, R.I.; Haggman in Manchester, Mass.; and Kelliher Samets Volk in Bos ton—to present ideas on how to introduce a new cardiac-care center.
“We didn’t do that,” explained Jon Duffy, president of the winning shop. “We created a brand campaign instead.”
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