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CANNES, France—The U.S. doubled its 2013 Grand Prix count in a single award ceremony here tonight, as Draftfcb and Pereira & O'Dell were both honored as Grand Prix winners in the Cyber Lions.
Draftfcb in New York won for Oreo's "Daily Twist" campaign, while Pereira & O'Dell in San Francisco was honored for its Intel/Toshiba project "The Beauty Inside."
Oreo rejuvenated itself in spectacular fashion with the "Daily Twist" campaign. Conceptually strong and executionally brilliant, the campaign produced 100 pieces of content in 100 days in which Oreo cookies illustrated current-events stories or historical anniversaries—beginning last June with the gay pride rainbow cookie heard around the world.
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