Newell Rubbermaid has expanded its relationship with Draftfcb, a year after hiring the Interpublic Group shop to handle creative duties on the Sharpie, Expo and Prismacolor brands.
The agency’s Chicago office has added media planning and buying duties on the three brands, a client representative has confirmed.
Previously, Publicis Groupe’s Starcom in Chicago handled those duties. The shift came after both shops—and possibly others—made presentations to client executives, said sources.
Major media spending on the biggest brand, Sharpie, totaled $11 million last year and $10 million in the first nine months of 2010, according to Nielsen. (Those figures don’t include online spending.)
The brands are part of Newell’s office products division, which is based in Oak Brook, Ill. Draftfcb declined to comment on the win.
The agency’s initial creative assignment came after a review that included three other finalists.
