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Dow XLA Takes a Shot at Spandex

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Dow XLA fiber is now stretching its way into Spandex's territory. Brooks Brothers, Citizens of Humanity, GoldSign and other fashion industry bigs have partnered with Dow Fiber Solutions, a unit of Dow Chemical, to unveil new advertising for a stretch technology fiber making its debut next week.

The ad campaign for Dow XLA, an olefin-based stretch fiber produced in Spain, will be unveiled at next week