Doremus Wins Corning Account

Doremus has landed corporate-image duties for Corning, the one-time manufacturer of cookware that now produces the optical fiber wiring the Internet. Billings on the account, which includes media duties, are estimated at $15 million.

The New York shop bested Marsteller Advertising, also New York, in a creative pitch following a search, said David Caplan, director of corporate communications at the Corning, N.Y.-based client. Doremus’ first work—a TV and print campaign with a budget of $7 million—is expected in late fall.

This is Corning’s first stab at national corporate-image advertising, said Caplan.