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Disney is working with Steve Jobs and the Apple retail team to turn its stores into entertainment destinations. The company plans to revamp all of its 340 U.S. stores, complete with theaters where children can watch clips from their favorite Disney films. Visitors can also speak with characters via satellite, role-play costumes, interactive displays activated by computer chips built into merchandise and touch screens where parents can book a Disney Cruise.
“It’s about making this an experience rather than just picking up a toy,” said Disney rep Shawn Turner.
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