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NEW YORK Aflac will debut a 30-second TV spot this weekend cross-promoting Disney-Pixar’s first 3-D film, Up.
This marks the first commercial to feature the insurance company’s newly introduced tagline, “We’ve got you under our wing.” Pixar handled the animation for the spot, which features characters from the film.
Up, hitting theaters May 29, follows a retired balloon salesman who fulfills his lifelong dream of travel and adventure when he rigs his house to fly to South America.
In the commercial, the hero and his wife get help for bills from the Aflac Duck, who at the end of the spot is shown hitching a ride on the balloon-borne house.
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