Direct Marketing Association Names New Leadership | Adweek Direct Marketing Association Names New Leadership | Adweek
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Direct Marketing Association Names New Leadership

Duo will run organization at the center of big data debate

The Direct Marketing Association, one of the advertising and marketing industry groups at the center of the debate over big data, privacy, and the policies and regulations that should be adopted, has announced new leadership. 

 

Tom Benton was named interim CEO and COO and Jane Berzan was named interim president.

The duo succeeds Linda Woolley, who has served as president and CEO since Jan. 2013.

For the past 18 months, Benton was DMA's COO, credited with developing the group's strategic plan. Throughout his career, he's held a number of positions in the direct response marketing industry, including a stint as svp of marketing analysis for America Online.

Berzan joined the DMA at the beginning of the year as svp of programs, marketing and events. 

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