A new business growth spurt at DIGO Brands has led the New York shop to create a new management role.
The focus of the new role, director of brand solutions, is to drive growth for marketers that work with the New York shop. To fill the position, DIGO has hired Myles Kellam, former chief strategy officer at digital shop Conversation in New York.
Kellam, 36, spent three years at Conversation. Earlier in his career, he held account management roles at Atmosphere BBDO, Deutsch and McCann Erickson. He's worked on brands ranging from General Electric and Guinness to Lamisil, Zoloft and Lucent.
In making the hire, agency president Lee Goldstein and CEO Mark DiMassimo cited Kellam’s experience working at both digital and traditional shops. In addition, Goldstein said, “You instantly feel his passion for this business, and that’s what we have to motivate our people with.”
At DIGO, Kellam will oversee account management, strategic planning and media unit Proove. He’ll also help manage operations and contribute to new business development, Goldstein said.
With about 55 staffers, DIGO's top accounts include Memorial Sloan-Kettering, Double Cross vodka, Bluefly, online broker TradeStation and National Jewish Health.
Since January, the agency has added business from a half-dozen companies that collectively spend about $40 million in media annually. Those new assignments include a strategic project from Ernst & Young; digital creative and media responsibilities on Mediacom cable; and lead agency roles on Bankers Healthcare Group, Saint Luke’s Health System and online lender Borro.