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The California Milk Processor Board has tapped Deutsch/LA to handle the creative portion of its estimated $20-25 million cheese account.
The agency, located in Marina del Rey, Calif., was selected after a quiet review of California shops, including the incumbent, McCann-Erickson/A&L, San Francisco, which keeps media planning and buying chores. Another contender, according to sources, was Goodby, Silverstein & Partners, San Francisco, which handles the board’s milk marketing. The review was conducted by Select Resources International, Los Angeles.
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