Designers' Beauty Lines Offer Luxe on a Dime | Adweek Designers' Beauty Lines Offer Luxe on a Dime | Adweek
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Designers' Beauty Lines Offer Luxe on a Dime

Brands like Tory Burch are branching out into cosmetics

Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space. Now, in an effort to attract an even broader audience, they’ve found a way to lower the bar further, and without sacrificing their designer credibility: by embracing the beauty products market. In the past year, all three of the brands have expanded into cosmetics (Kors and Jacobs previously had fragrances), Kors and Burch through licensing deals with Estée Lauder and Jacobs via a partnership with LVMH-owned sister company Sephora.

With their luxurious packaging and on-trend colors, these designer beauty lines offer a taste of high-end brands at prices that won’t break the bank. (Think $18 for the same muddy brown nail color Marc Jacobs used in his spring 2014 runway show, or $48 for a Tory Burch blush and bronzer compact that will have you looking like you’ve just returned from a weekend in the Hamptons.) While these lines are undoubtedly pricier than your average drugstore fare, compared to a $1,000 dress they’re a real bargain. 

Photo: Joshua Scott; Prop Styling: Ross Erin Martineau for James Reps

 

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