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Last fall in new york at the first annual summit of the South Asians in Media and Marketing Association, Rishad Tobaccowala appeared as one of many high-caliber media industry speakers to discuss the burgeoning and highly desirable South-Asian media market.
The chief innovations officer at advertising agency Publicis Groupe Media as well as CEO of Denuo, the Chicago-based think tank of digital advertising applications for the future, Tobaccowala walked away from the two-day event in amazement.
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