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What began as a single brand assignment has expanded into a broader relationship for DDB San Francisco. Armored AutoGroup has assigned creative responsibility for its STP brand of fuel and oil additives to the agency, five months after first hiring the shop to work on its Armor All line of car cleaning products. Each assignment came after a pitch.
Next year, Armored AutoGroup is expected to increase its marketing budget for STP, a brand that has done relatively little advertising in the past few years.
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