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German auto giant Volkswagen has awarded its Passat creative business to DDB China, which already handled its key brands Lavida and Tiguan.
The appointment comes as Shanghai Volkswagen unveiled an ambitious strategy called “Strive to win” to triple its sales in south China from 150,000 units to half a million annually.
As part of DDB’s appointment, the agency will develop an extensive advertising campaign for Passat, including above- and below-the-line communications.
Lance Liu, marketing director, Shanghai VW, said he was impressed with DDB China Group’s strategic and creative vision for Passat.
“We
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