Mars Shifts Its Royal Canin Creative Business to DDB | Adweek Mars Shifts Its Royal Canin Creative Business to DDB | Adweek
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DDB Adds Another Mars Brand

Royal Canin arrives sans pitch

Gum, candy and now pet food.

DDB, which became a Mars roster shop in 2008 when the company acquired Wrigley and three years later added candy brands like Skittles and Starburst, is now taking on a key brand in Mars' pet food portfolio: Royal Canin, confirmed Keith Levy, president of Royal Canin U.S.A.

Future media spending on the brand, which caters to both dogs and cats, is expected to rise, though a figure was not available. (Last year, spending totaled less than $1 million, according to Kantar Media.) The New York office of DDB will handle the business.

DDB is inheriting the account from McKinney in Durham, N.C., which had Royal Canin for about a year. The new agency's first work is expected in late 2014: a spot market campaign that will go national next year.

DDB landed the assignment without a pitch and now handles more than a dozen Mars brands, under the leadership of Heather Stuckey, a global business director in New York. Not bad for six years' work.

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