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Gum, candy and now pet food.
DDB, which became a Mars roster shop in 2008 when the company acquired Wrigley and three years later added candy brands like Skittles and Starburst, is now taking on a key brand in Mars' pet food portfolio: Royal Canin, confirmed Keith Levy, president of Royal Canin U.S.A.
Future media spending on the brand, which caters to both dogs and cats, is expected to rise, though a figure was not available.
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