Cumming Joins Arts Marketing Shop | Adweek Cumming Joins Arts Marketing Shop | Adweek
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Cumming Joins Arts Marketing Shop

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BOSTON Joan Cumming has joined cultural marketing shop LaPlaca Cohen as managing director; she is tasked with launching and managing the company's Los Angeles office in January.

Her experience with marketing in the world of the arts was a key reason she was hired, said Arthur Cohen, agency principal and strategy director, in a statement. Previously, she had been director of marketing and communications at the L.A. Philharmonic Association. Cumming also held positions publicizing the L.A. Opera and the Boston Ballet.

New York-based LaPlaca Cohen was launched in 1993 and its clients include The J. Paul Getty Trust, UCLA's Hammer Museum and the Metropolitan Museum of Art.