Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
ATLANTA — Crispin Porter & Bogusky has won the $40 million account for BMW’s Mini account.
The Miami shop bested Kirshenbaum Bond & Partners; Margeotes/Fertitta & Partners, both in New York; and Suissa Miller, in Santa Monica, Calif.
Headquartered in Woodcliff Lake, N.J. , Mini’s North American launch is
scheduled for 2002.
Richard Roth Associates, in Chappaqua, N.Y., handled the review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in