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Before Crispin Porter + Bogusky, Burger King went through creative agencies like shit through a goose.
In the 10 years before BK hired Crispin in 2004, the marketer had four lead creative shops: Ammirati & Puris; Lowe; McCann Erickson; and Young Rubicam. Crispin’s seven-year tenure seems like an eternity by comparison.
Ammirati handled the business from 1994 until 1999, when the shop merged with fellow Interpublic Group agency Lowe. A year later, however, the account went into review and landed—in early 2001—at McCann, another IPG shop.
McCann’s reign lasted just two years, with BK shifting the business—this time without a review—to
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