Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
ATLANTA Sirius Satellite Radio launched its first ad campaign last night on national television.
The estimated $3 million campaign, from Maxxcom’s Crispin Porter + Bogusky in Miami, broke on CBS’ Late Show With David Letterman and NBC’s The Tonight Show with Jay Leno.
Under the theme “It’s On”, the first 30-second spot, featuring music by hip-hop artist Dr. Octagon, will continue to run on national cable channels including ESPN and MTV. The ad will also appear on CBS’ telecast of the 45th Grammy Awards.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in